Based in Bedford, the team of eight permanent staff work to serve the Pet Industry Federation's members, develop training courses, administer exams, organise events, and promote responsible pet ownership.

Nigel Baker, Chief Executive
Nigel joined the Pet Industry Federation in December 2012. He has more than 30 years’ experience in the pet trade and brings considerable commercial experience from the senior positions he has held in pet food manufacturing and supplier companies. Most recently, he has acted as a consultant to a number of businesses advising them on a range of issues to help them develop commercially.

Alexandra Baker, Communications Manager
Alex is responsible for overseeing the Federation's events, including the British Dog Grooming Championship and the Pet Industry Forum & Awards and also deals with export events. She also oversees other areas of the Pet Industry Federation's communications including the website, e-newsletters and press releases.

Michelle Line, Financial Controller 
Michelle handles the Pet Industry Federation's accounts, including membership subscriptions and renewals.

Lisa Pawsey, Sales Manager
Lisa is responsible for supporting and developing the Pet Industry Federation's membership and works with colleagues to maintain and extend member benefits. She oversees the customer service function within the Federation, providing support to existing members and information to new and potential members.

Ellen Bradford, Communications Assistant
Ellen supports Alexandra with organising and running the Federation's events. She is also responsible for PIF's communications through the website, e-newsletters and social media.

Emma Bass, Administrator
Emma supports the education department by providing admininstrative support and dealing with the City & Guilds and Higher Diploma qualifications. She also provides support in the accounts department.

Pauline Tompkins, Customer Services
Pauline works alongside Lisa offering details to members and potential members about the range of benefits, events, products and services that the Pet Industry Federation offers.

Meriel France, External Affairs Advisor
Meriel works on a consultancy basis providing technical advice on policy issues.



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